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Essentials in Digital Signage Project Planning

The adage “if you fail to plan, you plan to fail” always works in digital out-of-home project deployments. Because there are so many different aspects of the project that require attention, there are often areas where things are left out or left undone which can significantly decrease the effectiveness of the sign network. Ensuring the displays are operating on all cylinders can often require the input of multiple creative and technical managers. I have put together five unrecognized essential elements in digital out of home project planning.
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