Whether you call it digital signage, digital place-based media, digital out-of-home or simply DOOH, the media is all around us.
Trouble is most consumers as well as many ad buyers and potential deployers don’t not realize it. People see it every day without grasping its presence and power.
Because we believe a picture really is worth a thousand words, this infographic courtesy from digitalsignagetoday shows in a simple, easy-to-follow way, how digital signage really is everywhere, and how it can touch the average consumer multiple times throughout the course of her day. For instance, one Arbitron study shows that 70 percent of Americans are exposed to place-based video screens every month, and 52 percent are every week.