Trendware Sdn Bhd

Digital Signage Evolution

videowall

Whether it’s in a hotel, shopping mall, airport or restaurant, digital signage continues to evolve by offering more than the traditional static message boards that we used see. Many years back, there was a common belief that online sales would replace brick-and-mortar selling. However that has not happened yet. As online business continue growing, but the value of an in-store experience is still as critical.

Digital signage has gone through several stages of evolution. Early signage focused on delivering information over a TV display. Digital signs could be updated quickly based on variables such as time of day and customized to a region or specific location.

Digital signage has advanced far beyond simply replacing posters with LCD screens into a core component of a sound retail strategy. Forward-looking retailers have linked their print, TV, billboard and Web messaging, created a social media presence, and put mobile solutions in place. Now, they are building digital in-store experiences, further driving the evolution of digital signage.

As prices of the development and equipment improved, the next evolution occurred. The introduction of interactivity turned the digital sign into video walls or kiosks which enabled retailers to provide a higher level of customer service. Now they had a dynamic and interactive option that could be deployed at their stores.

Last but not least, the consumer electronics industry started using digital signage as a customer engagement tool, making it central to the build customer experience. Now the digital in-store experience involves the shopper through mobile devices, by integrating social media and by creating an experience that entices the shopper into the retailer’s store.

Digital signage Menu Wayfinder

KioskA “Menu Wayfinder” digital signage kiosk that provides caloric information — and calorie counting — in restaurants, college dining halls and mall food courts were showcased at this year’s National Restaurant Association Show in Chicago.

The interactive touchscreen solution built with contents on sleek kiosk enclosure and touch integration allows customers to view a variety of menus in a single location, to see the caloric information of their meal choices, and to add up the calories of those food choices to see how many the total meal(s) will encompass. This interactive kiosk will be a smart and handy yet a fun way to communicate with consumers.

SK-C120: Our Latest Kiosk

Our Latest Kiosk Design

We supply touch interactive and non-interactive customised  kiosks on the front and back end solutions to cater various markets.

Self-service kiosks are popular these days at shopping malls, airports, hotels, clubs and others to serve clients better.

Continue reading